From medieval architecture to modern art, Dublin has a global reputation as a city of character and culture. Protecting and promoting this reputation is vital to Dublin's success as a tourist destination and as a desirable place to live for highly-skilled mobile workers.

In recent years Dublin has benefitted from several new cultural facilities including the National Dance Centre, Science Gallery in Trinity College and the Lighthouse Cinema in Smithfield. Cultural quarters are emerging at Heuston and Merrion Square, while existing areas such as Parnell Square and Temple Bar continue to give the city a distinctive cultural edge.

At the same time, Dublin's character has been enhanced through conservation of its built heritage. Work has taken place on many street monuments, the medieval City Wall and protected structures such as St Luke's and No.s 3 & 4 Henrietta Street.

As we look ahead, Dublin's cultural offering must become stronger and more diverse if it is to continue to attract an internationally mobile workforce. We must provide affordable living and working environments for new artists and add more public art to public areas.

We must also increase awareness of our built heritage. Dublin's street patterns, architectural features and civic and industrial buildings contribute significantly to the city's identity. We must protect the unique character and qualities that characterise Dublin and at the same time allow the city to develop and grow. Throughout the next decade we must also strive to unlock the tourism potential of the medieval city, regenerate neglected historic areas and encourage regeneration to keep older structures in use.

Dublin's character & culture are vital assets that help the city compete as an international capital. They also enrich and enhance everyday quality of life for Dublin's citizens. By making them a priority within the Development Plan, the City Council intends to protect and develop Dublin's character and culture for the future wellbeing of the city.